Looking for Inspiration

This sign was located on the corner of a high volume intersection in Austin, Texas. To me, this is another case of a do-it-yourself owner trying to save a buck by not hiring a designer. Rather than seek help from someone familiar with design, they chose to try their own hand at it. Good design is usually unnoticeable, unless it is really good or if it is really bad. Every time I see awful type I wonder to myself, how could I have improved it? It is part of my own inspiration to try harder.

James Benavides

Awful Type